social media Archives - Hat Research Group

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You have probably heard of digital marketing and the vast universe that it covers. But, have you ever heard that Instagram stands out as a marketing platform? If you are not familiar with this statement, it is because you only perceive the platform as a digital platform that accommodates your needs for communication. It does change the face of communication, but if you look closely, you will find it quite prospective for business. The presence of online shops and website representations on it is one evidence that should be given enough attention.

If you are wondering why Instagram is a perfect way to promote your brands or business, below are the reasons why.

Easy Operation

Other social media platforms also offer easy operation with no complicated rules. However, the Instagram operation is significantly easier as you only need to make several entries to the posts you are making. Let us just assume that you already come up with the best content, either images or videos. Then, the next thing you need to do is to upload the content and hit the post button. The fact that most people spend hours online on their social media contributes to another fact that targeting more audiences is much easier when Instagram is involved.

Business-Friendly Accounts

Another reason why the platform is a perfect choice if you need to expand the area of your marketing is that it offers a business-friendly account. You may initially think that it only accommodates your needs for existing and virtual presence. However, it is more than just an account that offers publicity and popularity. You can expect to gain more audiences in a snap of fingers if you know what to do. The account comes with several features that allow you to strengthen the online presence of your company or business. The features include business accounts and direct links to your websites or blog pages. If you have more than one thousand followers, you can also add the link on your Instagram stories, making things easier for your followers to visit the link provided.

Affordable Option

Another reason why Instagram makes the best marketing option is that it offers affordable prices. Different from website development that often charges you a significant amount of money, you only need to pay low costs for the business accounts. This way, you can allocate the money for other aspects that your business needs. You can also run a free account if you prefer a non-business account. Although it is also an effective method, it does not provide you with effective outreach.…

Checklist Points Before Engaging In Social Media Marketing

11/09/2016

Donna Dominquez

Many entrepreneurs do not well understand social media marketing. From the commercial department to executives, this means a string of signups over social networks from time to time and posting on them. However, this is not the right way it should be done. In fact, SMM is more than being present in social media networks. Rather, it is a commercial engagement that should be handled well, rest it turns to a total havoc.

Tips for starting social media marketing

Define your strategy

Remember that setup is a budgeted roadmap that helps at fine-tuning your campaign. It should be relevant to what is being done in real-world. Remember that social media marketing is not an innocent act. You are bound to incur expenses, and it is quite time-consuming.

Understand and assess your campaign’s environment

You need to carry out extensive research before you start this campaign. You cannot do this process recklessly as it consumes both your time and resources. Moreover, you are dealing with product reputation and building awareness. You should learn about the technical potentials in every network and platform.

Identify toolsets and platforms

You need toolsets and platforms, which are relevant to your roadmap. Remember that this form of marketing involves delivering the same consistent message over a spectrum of social networks. This can be made up of Twitter, Facebook, Blog, Youtube, Linkedin and much more.

Budget

You need to have a realistic budget for your online advertising. It is advisable to utilize Facebook’s advertising and Google AdSense platforms. Remember that online advertising is readily available through just a few clicks. You can use it to unleash your power and communicate your brand on the global basis. Also, think about assessing your targets based on geographical grounds. This can help you optimize your advertisement budget. You should choose CPC or PPC according to the basic roadmap requirements.

Prefer influential relationships

You can as Social Media Marketing k your team to identify mainstream Social Media activists and major bloggers who are operating in your industry and areas of interest.

Benchmarking tools

These are a proof of campaign’s success and the need for fine-tuning. For instance, an increase in some followers on Twitter and Likes on Facebook are an indication of a health campaign.…