Reasons Why Instagram Stands out for Business Marketing

You have probably heard of digital marketing and the vast universe that it covers. But, have you ever heard that Instagram stands out as a marketing platform? If you are not familiar with this statement, it is because you only perceive the platform as a digital platform that accommodates your needs for communication. It does change the face of communication, but if you look closely, you will find it quite prospective for business. The presence of online shops and website representations on it is one evidence that should be given enough attention.

If you are wondering why Instagram is a perfect way to promote your brands or business, below are the reasons why.

Easy Operation

Other social media platforms also offer easy operation with no complicated rules. However, the Instagram operation is significantly easier as you only need to make several entries to the posts you are making. Let us just assume that you already come up with the best content, either images or videos. Then, the next thing you need to do is to upload the content and hit the post button. The fact that most people spend hours online on their social media contributes to another fact that targeting more audiences is much easier when Instagram is involved.

Business-Friendly Accounts

Another reason why the platform is a perfect choice if you need to expand the area of your marketing is that it offers a business-friendly account. You may initially think that it only accommodates your needs for existing and virtual presence. However, it is more than just an account that offers publicity and popularity. You can expect to gain more audiences in a snap of fingers if you know what to do. The account comes with several features that allow you to strengthen the online presence of your company or business. The features include business accounts and direct links to your websites or blog pages. If you have more than one thousand followers, you can also add the link on your Instagram stories, making things easier for your followers to visit the link provided.

Affordable Option

Another reason why Instagram makes the best marketing option is that it offers affordable prices. Different from website development that often charges you a significant amount of money, you only need to pay low costs for the business accounts. This way, you can allocate the money for other aspects that your business needs. You can also run a free account if you prefer a non-business account. Although it is also an effective method, it does not provide you with effective outreach.

Three Most Common SEO Mistakes Made by Startups

The Internet has been a game-changer in the business world. As long as you have an idea and guts, you don’t have to wait for a big-budget on infrastructure to launch a startup. Today’s advanced information technology allows sophisticated tasks to be outsourced and managed remotely.

However, the easiness comes at a cost. Many business owners seem to undermine the importance of digital marketing, especially SEO (Search Engine Optimization). We’ll discuss the three major ones here so that can avoid them.

Not Focusing on Local Market

creating seo contentIt’s a rule of thumb in business that a startup must strengthen their local foothold before reaching out globally. The problem is that SEO-ing can trick you into believing that your site’s traffic can be translated into real deals. For instance, if you are based in Malaysia, it would be best if you partner up with an SEO company in Malaysia to optimize your local searchability there. Unless your startup is specialized in the overseas enterprise, then you’re most likely not to be able to afford to export your products.

Moreover, SEO-ing locally can help you to build a reputation. In the long run, you’ll rely heavily on your online profile. Hence, the sooner you start optimizing your business page domestically, the better.

Not Collaborating with Others

If you want to reach the front SERPs (Search Engine Result Page), not only do you need to create meaningful content but also referral links. And actually, that latter task is more difficult to realize than the previous. You want organic referral links, not the bogus ones.

In order to achieve that goal, you’d better start thinking which niches are closely associated with your business. Approach the professionals in that category and ask for partnership in creating content. You need to note that you don’t have to do all of the creative processes on your own. Hire freelancers or professional creators for the job. Use platforms like Upwork or Fiverr if you like.

Ignoring the Accuracy of the Company’s Information on Business Listings

professional networkingSooner or later, your company’s profile will be included in a business listing somewhere on the Internet. And if you don’t check it regularly and update the NAP (Name, Address, and Phone Number) of your company, the disparities will stack up. And once there is too much inaccurate information, you’ll definitely lose your potential clients. Therefore, allocate some time to evaluate the consistency of your NAP on the Internet.

Also, if something is incomplete, don’t hesitate to fill in the blank. For instance, claim your business’ location on Google map or publish your official Facebook page before someone else does.

Social Media Marketing Secrets That Nobody Is Willing To Share

Social media is a fantastic tool that if used effectively can generate profit. However, social media marketing if not properly done may turn out to be a waste of time and money. It is evident that every successful business has a social media presence, they know they know the power of social media marketing and the overall impact it has had on their brand. But for you to carry out an effective social media marketing, there are some few secret of social media marketing that you need to adopt for your business.Social media

Five secrets of social media marketing for your business:

Here is a list of secrets that if adopted will greatly improve your social media marketing campaign:

1. Post useful content

Posting meaningful content will place your business brand in a positive light, and your online viewers will willingly visit your pages. Publishing fresh and useful content regularly makes your social media presence active. Always try to post the content yourself to avoid confusion when interacting with your audience.

2. Run contests and giveaways

This is one of the most efficient ways to direct engage your audience on social media. Asking your audience questions gives them an opportunity to a chance to share with you, and will also give you the opportunity to listen to what your online customers have to say.

3. Have a clear goal

Before you start your social media marketing, set goals. Many businesses jump into social media marketing because they read it somewhere in a blog. Before you join, have a deeper reason. Ask yourself what exactly you are trying to achieve from it. Do you want to improve customer loyalty? Boost conversion rate? Or increase brand awareness? You answer above will determine the approach strategies and how you will measure your campaign effectiveness at the end of the exercise.

4. Give back to loyal customers

Social mediaTake a look at you social media platforms and pick out loyal clients who consistently engage with your business brand. Select them at random and reward them for their support and loyalty. It will significantly increase your brand awareness and help attract new customers to your business.

5. Don’t sell in every post

The content you post to your social media platforms should vary from one post to another. Avoid marketing your product in every post. Sometimes, share useful and informative posts that solve the problems with you readers. People love problem-solving posts.