The Internet has been a game-changer in the business world. As long as you have an idea and guts, you don’t have to wait for a big-budget on infrastructure to launch a startup. Today’s advanced information technology allows sophisticated tasks to be outsourced and managed remotely.
However, the easiness comes at a cost. Many business owners seem to undermine the importance of digital marketing, especially SEO (Search Engine Optimization). We’ll discuss the three major ones here so that can avoid them.
Not Focusing on Local Market
It’s a rule of thumb in business that a startup must strengthen their local foothold before reaching out globally. The problem is that SEO-ing can trick you into believing that your site’s traffic can be translated into real deals. For instance, if you are based in Malaysia, it would be best if you partner up with an SEO company in Malaysia to optimize your local searchability there. Unless your startup is specialized in the overseas enterprise, then you’re most likely not to be able to afford to export your products.
Moreover, SEO-ing locally can help you to build a reputation. In the long run, you’ll rely heavily on your online profile. Hence, the sooner you start optimizing your business page domestically, the better.
Not Collaborating with Others
If you want to reach the front SERPs (Search Engine Result Page), not only do you need to create meaningful content but also referral links. And actually, that latter task is more difficult to realize than the previous. You want organic referral links, not the bogus ones.
In order to achieve that goal, you’d better start thinking which niches are closely associated with your business. Approach the professionals in that category and ask for partnership in creating content. You need to note that you don’t have to do all of the creative processes on your own. Hire freelancers or professional creators for the job. Use platforms like Upwork or Fiverr if you like.
Ignoring the Accuracy of the Company’s Information on Business Listings
Sooner or later, your company’s profile will be included in a business listing somewhere on the Internet. And if you don’t check it regularly and update the NAP (Name, Address, and Phone Number) of your company, the disparities will stack up. And once there is too much inaccurate information, you’ll definitely lose your potential clients. Therefore, allocate some time to evaluate the consistency of your NAP on the Internet.
Also, if something is incomplete, don’t hesitate to fill in the blank. For instance, claim your business’ location on Google map or publish your official Facebook page before someone else does.