When you talk about search engine optimization (SEO), this refers to the process of increasing the number of visitors to a certain website by making sure that it appears high on the list of results returned by a search engine. While the benefits of implementing search engine optimization are vast, here’s a look at the top five.
1. Increased Traffic
The main aim of initiating search engine optimization is to increase the amount of traffic that comes to your website. A website that has a high ranking signifies that more consumers see it. Hence, they become familiar with the company and its products, even if they haven’t made a purchase before.
2. Cost effective
If you compare the cost of utilizing SEO with that of the cost associated with other forms of online marketing, you will realize that SEO provides a reasonable return-on-investment. Even though cold calling can remain a very effective strategy, it costs 61% more to generate such leads.
3. It is measurable
There are analytical tools that are available to a marketer to help them monitor the performance of their website using several important criteria. With the information obtained from key metrics, a marketer can know the most appropriate course of action for tweaking the items valuable to search engines to improve page rankings and performance within SERPs.
4. Increase market share through search engine optimization
It is estimated that 80-90 percent of customers now check online reviews before they make a purchase, and this number is only expected to increase. Before long, virtually everyone will be using search engines when searching for products online. If you want to be found by these shoppers, you need to implement SEO because the internet is where most people start their search for products or services.
5. Establish trust
The number one search engine in the world is Google, and it is bound to remain at the top for the foreseeable future. As the leading search engine, users trust the search engine results delivered by Google. So if you have your website prominently displayed on Google, some of the trust that the brand commands is transferred to you.
The bottom line is that SEO is an important tool for any business that wants to thrive in an increasingly competitive environment. If you’re not using SEO, you will be left behind while your competitors reap all the rewards of getting more traffic to their websites, helping to generate leads and hence more business for their companies.
Contact Freelance SEO and enjoy the benefits of this marketing strategy.